SMALL BITES N°0 Amuse Bouche

New Year, More Focus! 🥳 

If you know me, you know I can't sit still. According to TikTok, I have ADHD and have been hobby-hopping for over a decade. Sounds just like me, right?

I've managed to stay focused on LEXINGTON BAKES (LXB) for an entire year.

So much has happened in the first year of LXB; there is so much happening NOW; and much more planned for the year ahead.

IT'S TOO MUCH!

Which is why I'm starting this newsletter.

Welcome to SMALL BITES

A newsletter that offers you a taste of everything happening in my world of building LEXINGTON BAKES into the next great American dessert brand. 🍪

Why I'm starting this newsletter:

Primarily, this process is for me to be able to reflect on my journey. At best, I hope this radical transparency inspires aspiring food & beverage founders. At a minimum, this will ensure I stay focused on my path with clarity and intention.

I also hope to foster a deeper connection with the community of support and encouragement I have built over the last 12 months.

What to expect each month:

🔥 Spicy Appetizers: Recent traction, highlights, and hot news about LXB.

👨🏻‍🍳 Monthly Tasting: My current top priorities, goal tracking, hurdles and opportunities, next steps, and more high-level views of building LXB.

🛒 À La Carte: Savory insights and research, sweet content shares, and tasty new treats from friends who are building their own incredible food & beverage brands.

☕️ Simmering Thoughts: Ideas and musings sparked from recent conversations, podcasts, and readings, back burner ideas, and other early thinking.

Who will enjoy this newsletter:

💛 Friends & Super Fans: Building LXB with you has been the best part of this journey, and now you get deeper access to the process. Your input and feedback are very much requested and appreciated.

🛒 CPG Crew from fellow food & beverage founders, industry experts and operators, editors and writers, retail buyers, and ingredient and equipment suppliers interested in learning about, keeping up with, partnering with, featuring, supporting, selling to, or buying from LXB.

🎯 Service Providers: A cold email can be the missing piece to our puzzle or an extra piece that has us stumped for hours. Finding the right time to pitch your services can be tricky. I hope this transparency facilitates better timing to reach out, connect, and work together.

🌱 Advisors & Investors who see our potential and are interested in guiding our journey. SMALL BITES is an inside look before you take a seat at our table, earning your trust and confidence in our ability to build LXB into the next great American dessert brand.

⚡️ Aspiring founders who are just starting or thinking of starting a food & beverage brand. I'm just starting out too, but I've worked in CPG for 15 years. While I don't know everything, if my journey can help you overcome doubts, answer questions, shed clarity, or motivate you, I'm happy to be a resource.

Let's Dig In!

The first issue goes out tomorrow. Make sure you're subscribed. 🥳